Actualizing Visions for Brand, Image and Product

Entrepreneurial Visionary, Brand Builder, Helping Actualize, Focus, Build, Design and Extend Product Categories in Fashion and Home, Experienced in all phases of Trends, Analysis, Product Design, Product Development, Merchandising, Global Sourcing and Marketing,

Cross-functional Expertise

Brand Steward/ Brand Driver:

Position Brand/Reposition Brand: Alignment w/ Market, Demographics, Fashion Niche.

  • Evolve the Brand Personality to clearly define a unique space
  • Define the direction of the Brand with next new idea; product category
  • Further the Brand through control and development of Licensing Partners

Design Direction, Development and Implementation:

  • Oversees the Blueprint of the line to include analysis of current selling, # styles by category, pricing
  • Oversee Development, direction and execution of cohesive product balance
  • Lead Design Direction in Defining Trends
  • Introduce and Execute New Product Category launches to further the Brand Lifestyle
  • Collaborate with Design team Seasonally on styles and color direction

Art Direction/Marketing 

  • Develop short and long term national marketing goals
  • Art director for photo shoots, Seasonal collateral material, seasonal visual 
  • Develop strategy for the face of the brand, who represents it, and how (Celebrity endorsements) 
  • Introduce the new phase of each product, design the collateral to support the lifestyle and the message   
  • Managing Branding partners for “brand centric” growth and development of existing brand and brand extensions
  • Recruiting and managing third party web design, Public Relations, Marketing and Advertising
  • Providing quality control over Outside Design
  • Overseeing and coordinating the internal product and graphic continuity